Our Story
Grail opened in May 2019 as a responsive, local “better way to buy a bra.”
Bodies are complex, and bra sizing is bonkers. It’s a lot for anyone to tackle on their own. Chain retailers carry a limited size range, their products are often poorly-made under exploitative conditions, and they generally either do not offer fitting assistance or give information that is incomplete or inaccurate.
Online shopping is an even bigger hassle; spend some time trying on different bra styles, and you quickly realize that sizes are not consistent across styles and that certain bra shapes and body shapes do not work well together. If you want to purchase a well-fitting bra, you absolutely must try it on first. Unfortunately, there is no quiz or other shortcut that can change this reality.
A bra fitting is a collaboration! When you come to us, we work together to find bra styles that suit your unique needs in terms of size, shape, comfort, and personal style. We are constantly expanding our inventory selection to have more tools in our bra-fit toolbox and to offer you a range of choices you won’t find anywhere else!
Core Values
Our Staff
Owner and lead fitter Carmen Champagne has called Athens home for almost 25 years. She’s a mother of two and a graduate of Cedar Shoals High School and the University of Georgia. Her previous career was as an environmental educator and animal caretaker at Sandy Creek Nature Center. She’ll talk your ear off about bras, but she also loves questions about reptiles, insects, native plants, and geology. An avid martial artist as well, she regularly co-instructs women’s self-defense courses.
Carmen got into the bra business after her own years-long bad bra battle. She is truly grateful for this opportunity to help her customers find comfort and empowerment, as well as contributing to the overall destigmatization of women’s bodies. Grail is also an avenue to improve the well-being of women in the community through everyday discounts for public school employees and partnerships with non-profit organizations like The Cottage and Project Safe.
Ashe Wilder (she/they) has been an Athens townie for about 6 years now. She is currently working towards her Bachelor’s in Psychology, focusing on the burgeoning research field of tabletop and video games as therapy tools. Which goes to say, she’s an avid gaming fan! Ashe also loves helping out as many folks as they can, be that through baking, coffee,
Amy Bohon grew up in Gwinnett County and moved to Athens a decade ago to attend the University of Georgia, where she earned her Bachelor’s degree in Ecology. With her scientific background (which seems to be a trend at Grail), Amy is excited to be soaking up all the bra knowledge from Carmen and her fellow team members. She shares her home with her husband, two cats, and two dogs—one of
storytelling, or just a good ol’ binging session. They’ve been a “hobby” bra fitter for several years, helping friends and family along their journeys to a better fit. She’s very excited to be joining the team, and to bring her empathetic and nerdy energy to the Grail community!
whom is Mataia’s dog currently staying with her. Amy’s favorite color is teal, and she’s always eager to chat about plants, pets, or therapy. She wants her clients to know that she is a safe, welcoming presence, ready to offer support whenever it’s needed.
Lanaya Edwards comes from a military family in Warner Robins, GA. She moved to Athens a decade ago to attend the University of Georgia, and quickly discovered the place she wanted to call home. With a deep passion for community, Lanaya is actively involved in several nonprofit organizations throughout Athens. When she’s not engaged in outreach work,
Mataia Watkins (Mataia rhymes with “papaya”) hails from St. George, Utah, and has recently made her way back to Athens after exploring various parts of the country. She’s currently pursuing a Bachelor’s in Microbiology from the University of Florida and is the proud mom to three fur-babies and one human child. Mataia first discovered Grail as a customer but was soon
you’ll likely find her curled up with her three cats, crocheting, reading, or playing games. Long interested in bra fitting, Lanaya is thrilled to have joined the team and is eager to learn as much as she can. She believes there’s no better way to support her community than by helping others find their ideal fit!
encouraged to apply as a fitter, thanks to her natural bra knowledge and her enthusiasm during her own fitting experience. She’s the ultimate hype-woman, dedicated to helping customers find their perfect fit with genuine kindness and empathy.
Our Story
Grail opened in May 2019 as a responsive, local “better way to buy a bra.”
Bodies are complex, and bra sizing is bonkers. It’s a lot for anyone to tackle on their own. Chain retailers carry a limited size range, their products are often poorly-made under exploitative conditions, and they generally either do not offer fitting assistance or give information that is incomplete or inaccurate.
Online shopping is an even bigger hassle; spend some time trying on different bra styles, and you quickly realize that sizes are not consistent across styles and that certain bra shapes and body shapes do not work well together. If you want to purchase a well-fitting bra, you absolutely must try it on first. Unfortunately, there is no quiz or other shortcut that can change this reality.
A bra fitting is a collaboration! When you come to us, we work together to find bra styles that suit your unique needs in terms of size, shape, comfort, and personal style. We are constantly expanding our inventory selection to have more tools in our bra-fit toolbox and to offer you a range of choices you won’t find anywhere else!
Core Values
Our Staff
Owner and lead fitter Carmen Champagne has called Athens home for almost 25 years. She’s a mother of two and a graduate of Cedar Shoals High School and the University of Georgia. Her previous career was as an environmental educator and animal caretaker at Sandy Creek Nature Center. She’ll talk your ear off about bras, but she also loves questions about reptiles, insects, native plants, and geology. An avid martial artist as well, she regularly co-instructs women’s self-defense courses.
Carmen got into the bra business after her own years-long bad bra battle. She is truly grateful for this opportunity to help her customers find comfort and empowerment, as well as contributing to the overall destigmatization of women’s bodies. Grail is also an avenue to improve the well-being of women in the community through everyday discounts for public school employees and partnerships with non-profit organizations like The Cottage and Project Safe.
Ashe Wilder (she/they) has been an Athens townie for about 6 years now. She is currently working towards her Bachelor’s in Psychology, focusing on the burgeoning research field of tabletop and video games as therapy tools. Which goes to say, she’s an avid gaming fan! Ashe also loves helping out as many folks as they can, be that through baking, coffee, storytelling, or just a good ol’ binging session. They’ve been a “hobby” bra fitter for several years, helping friends and family along their journeys to a better fit. She’s very excited to be joining the team, and to bring her empathetic and nerdy energy to the Grail community!
Amy Bohon grew up in Gwinnett County and moved to Athens a decade ago to attend the University of Georgia, where she earned her Bachelor’s degree in Ecology. With her scientific background (which seems to be a trend at Grail), Amy is excited to be soaking up all the bra knowledge from Carmen and her fellow team members. She shares her home with her husband, two cats, and two dogs—one of whom is Mataia’s dog currently staying with her. Amy’s favorite color is teal, and she’s always eager to chat about plants, pets, or therapy. She wants her clients to know that she is a safe, welcoming presence, ready to offer support whenever it’s needed.
Mataia Watkins (Mataia rhymes with “papaya”) hails from St. George, Utah, and has recently made her way back to Athens after exploring various parts of the country. She’s currently pursuing a Bachelor’s in Microbiology from the University of Florida and is the proud mom to three fur-babies and one human child. Mataia first discovered Grail as a customer but was soon encouraged to apply as a fitter, thanks to her natural bra knowledge and her enthusiasm during her own fitting experience. She’s the ultimate hype-woman, dedicated to helping customers find their perfect fit with genuine kindness and empathy.
Lanaya Edwards comes from a military family in Warner Robins, GA. She moved to Athens a decade ago to attend the University of Georgia, and quickly discovered the place she wanted to call home. With a deep passion for community, Lanaya is actively involved in several nonprofit organizations throughout Athens. When she’s not engaged in outreach work, you’ll likely find her curled up with her three cats, crocheting, reading, or playing games. Long interested in bra fitting, Lanaya is thrilled to have joined the team and is eager to learn as much as she can. She believes there’s no better way to support her community than by helping others find their ideal fit!