Hook-and-Spin: Cups Up!

Hook-and-Spin: Cups Up!

Previously in this blog, we’ve talked about bra lifespans and the biggest contributors to unnecessary damage and premature wearing-out of your bras: excess heat and excess twisting & tugging. Improper laundering and care is one cause of this sort of...
Why Bra Shapes Matter

Why Bra Shapes Matter

Bra sizing is widely misunderstood, so it’s not surprising that when a bra doesn’t fit as intended, most people assume that it must be the wrong size. It’s important to consider, however, that size is only part of the recipe for a proper bra fit; we...
Plastic Boning and Side Stays

Plastic Boning and Side Stays

Underwires aren’t the only part used in some bras to give them rigidity and structure. Plastic boning, or “stays”, are sometimes incorporated into certain bra styles to create a specific shape or keep the fabric from crumpling or rolling. Most modern...
Neutral Skin Tone Colors

Neutral Skin Tone Colors

I didn’t realize until well into adulthood that most wearers prefer for their bras and panties to match their skin tone. What can I say? I’m a card-carrying goth and have always preferred black or dark colors despite being pretty pale in the skin...
Do More Hooks = Better Support?

Do More Hooks = Better Support?

From time to time, we’ll have clients ask us whether a bra with more hooks provides better support than a bra with fewer hooks. The short answer is no, but there are a few related ideas at play here, so I figured we’d dive into what exactly matters when it...