Why Do We Wear Bras?

Why Do We Wear Bras?

As we’ve discussed previously, the Grail team believes that the choice to forgo bras is a completely valid personal decision. Going braless will not cause your breasts to lose firmness, (and so what if it did?) Social norms regarding bra wearing for anyone with...
Let’s Talk About Supply Chains

Let’s Talk About Supply Chains

Ah, supply chains: the unsexy topic that is currently keeping a lot of business owners up at night. Previously, we talked about the full scope of international brands that Grail sources products from. Updated for 2025, that map of where our brands are based looks like...
“Fashion” versus “Core”

“Fashion” versus “Core”

I’m turning my attention back to this blog after wrapping up a flurry of pre-orders for Autumn/Winter 2025. It feels like the year has barely begun, and yet we’re making decisions about new inventory almost up to the winter holidays. No small feat, in this...
Why Bra Shapes Matter

Why Bra Shapes Matter

Bra sizing is widely misunderstood, so it’s not surprising that when a bra doesn’t fit as intended, most people assume that it must be the wrong size. It’s important to consider, however, that size is only part of the recipe for a proper bra fit; we...