by grailbraspecialists | Sep 14, 2023 | About Grail, Deceptive Marketing Alert
Each year, customer visits and purchases dip significantly in the fall. It’s an interesting trend, and one that many lingerie retailers report. I’ve heard many theories, from wardrobe shifts to strained budgets. The suggestion has also been made that...
by grailbraspecialists | Sep 2, 2023 | About Grail, Personal
Throughout the Covid lockdown of 2020 and the work-from-home era that followed, I regularly saw individuals remark on social media, jokingly or in earnest, about the relief they felt from the obligation to wear a bra. More recently, I periodically encounter...
by grailbraspecialists | Aug 5, 2023 | About Grail, Personal
This past week, I took my first flight in 15 years to New York City. The occasion: Curve New York, the largest lingerie and intimate apparel trade show in North America. We’ve been talking about attending since before the pandemic, but the logistics always...
by grailbraspecialists | Jun 15, 2023 | About Grail, Bra Problems
The “deliver information” and “take a joke” parts of my brain butt heads sometimes. Fortunately, we can do both! I see this meme pop up from time to time, sometimes sent to me directly by an amused friend or client. The scenario described in...
by grailbraspecialists | May 4, 2023 | About Grail
What happens when none of the options on the U.S. market are able to meet your niche bra needs? It’s time to look at international lingerie! There is literally a whole world of bras out there. Although American undergarments are diversifying, parts of Europe...
by grailbraspecialists | Mar 22, 2023 | About Grail
If I could go back to Grail’s beginnings and give myself one piece of advice, it would be “You need to stock more bra selections than you think. More than that. YES, EVEN MORE.” 😂 When you’re a bra fitter, your knowledge is only as good as your...
