Bra-Free? Judgement-Free.

Bra-Free? Judgement-Free.

Throughout the Covid lockdown of 2020 and the work-from-home era that followed, I regularly saw individuals remark on social media, jokingly or in earnest, about the relief they felt from the obligation to wear a bra. More recently, I periodically encounter...
Big ‘Ol Ugly Bras

Big ‘Ol Ugly Bras

The “deliver information” and “take a joke” parts of my brain butt heads sometimes. Fortunately, we can do both! I see this meme pop up from time to time, sometimes sent to me directly by an amused friend or client. The scenario described in...
The Grail Brand Footprint

The Grail Brand Footprint

What happens when none of the options on the U.S. market are able to meet your niche bra needs? It’s time to look at international lingerie! There is literally a whole world of bras out there. Although American undergarments are diversifying, parts of Europe...
Inventory Then and Now: 2019 to 2023

Inventory Then and Now: 2019 to 2023

If I could go back to Grail’s beginnings and give myself one piece of advice, it would be “You need to stock more bra selections than you think. More than that. YES, EVEN MORE.” 😂 When you’re a bra fitter, your knowledge is only as good as your...