The Problem with “Beauty”

The Problem with “Beauty”

We talk a lot about bodies, both here online and in person at the shop. We try to be mindful, however, with the language we use on the subject. Discussions of “beauty” and being/feeling “beautiful” in the context of body image, acceptance, and self-love makes me...
Messy Fitting Rooms

Messy Fitting Rooms

Let’s talk about messy fitting rooms for a moment. A lot of clients are apologetic when we’re wrapping up and the fitting room is a giant bra-splosion. I honestly see this as a sign that we’ve accomplished what we set out to do: give that client the...
What Happens During a Fitting?

What Happens During a Fitting?

     If you’ve never had a bra fitting before and find the thought anxiety-inducing, worry not. 🙂 At Grail, we respect your personal boundaries and work within your comfort zone… plus, the whole process is a lot less invasive than you might imagine. To get...