The Shapewear Conundrum

The Shapewear Conundrum

Grail was hesitant to carry shapewear for a long time, and I honestly still have a twinge of conflicted feelings when it comes to stocking garments specifically designed to “thin” and “smooth” bodies. Amongst our team, and in conversation with...
All About the Bra Bank

All About the Bra Bank

The end of the year is a time of reflection, community, and the spirit of giving. Coincidentally, I’ve also been using the last gasps of the slow season to process and sort our latest batch of bra donations. As a result, the Bra Bank initiative- and the people...
The Benefit of Gift Cards

The Benefit of Gift Cards

The holiday season is officially upon us, which tends to bring the occasional shopper looking to purchase bras as a gift for their partner or family member. Our fitting team is always happy to advise, but in these situations, we’re probably going to strongly...