Bra B.S. #2: The Big C

Bra B.S. #2: The Big C

by | Aug 3, 2022 | Deceptive Marketing Alert

     Underwire bras (or bras of any kind) DO NOT cause cancer. I suspect that this is going to turn into a long post, so if you read no further, take this message to heart.      The bras-cancer “connection” claim has been kicking around for years and still...
When is a Sale Not a Sale?

When is a Sale Not a Sale?

by | Aug 2, 2022 | Deceptive Marketing Alert

We make it a point to never ever disparage other lingerie retailers for simply existing in the marketplace. What we absolutely *will* do if the occasion arises, however, is call out specific instances of companies pushing body shame to sell a product or using false,...