Truly Inclusive Sizing
What does the full bra size spectrum look like, and how do different stores compare on inclusivity?
Truly Inclusive Sizing
What does the full bra size spectrum look like, and how do different stores compare on inclusivity?
All the bra sizes currently in-stock at Grail

At Grail Bra Specialists, we pride ourselves on offering a truly size-inclusive range of products to match, and validate, the full diversity of our clients’ bodies. I thought it would be interesting to see what that looks like in a visual format, and… tada! The chart above represents every bra label size in stock at the Grail boutique right now. These aren’t items that we could special order for you, which would be an even longer list. These are literally sizes that you could walk in, try on, and purchase right off the rack anytime we’re open. You’ll notice, for instance, that we’re missing a few sizes right this minute in the cup size Q – S range. This is because our supplier in Poland is currently out of stock, but we’ll get those items back as soon as they’re available again.

World-wide, the entire range of bra sizes manufactured by anyone, anywhere on planet Earth at the end of the year 2023 covers approximately band sizes 26 – 60 and cup sizes AA (which means less than a 1-inch difference between the ribcage measurement and over-bust measurement) through V in U.S. or continental European cup size terminology.

The Grail boutique includes most of this size spectrum in our inventory on-hand. Our shop has about 7,000 bras on the floor, the largest selection of any bra shop in the southeastern U.S., and possibly even beyond.

So, how does this compare to other bra retailers, including some of the brands best known online for their inclusive sizing?

Lane Bryant's bra size range compared to Grail's bra size range

Victoria's Secret's bra size range compared to Grail's bra size range

Target's bra size range compared to Grail's bra size range

Target's bra size range compared to Grail's bra size range

Savage X Fenty's bra size range compared to Grail's bra size range

ThirdLove's bra size range compared to Grail's bra size range

ThirdLove actually warrants a couple of specific notes. Yes, I’m aware of their half-cup sizes, but I think I’m going to devote my next blog post to the history of 1/2 cup sizes (ThirdLove wasn’t the first bra maker to market this idea) and why they don’t really bring anything new to the table. Also, ThirdLove’s promotions claim that their line includes 30, 46, and 48 bands, but in actuality, they have one non-wire bralette that they feel will work for 30 bands in a size XS and 46-48 bands in a 3XL.

Cuup's bra size range compared to Grail's bra size range

Now, in service to fairness and accuracy, a few disclaimers:

  • Every one of these charts represents a snapshot of what is available today, as I write this post, and may change in the future. These retailers may add additional sizes to their inventory, and we are also constantly expanding our offerings. In some cases, we’re also relying on the accuracy of these chain stores’ self-reported info, and in-store size ranges may vary between locations.
  • As we’ve explained at length in previous articles, bra label sizes are inherently inconsistent and should always be taken with a grain of salt. Some of these brands, such as Savage X Fenty, are doing super weird proprietary size gibberish based on their own size charts. A Savage X Fenty size 38B, for instance, is more like an “average” size 32DD or 34D. Lane Bryant (and Torrid, not included here,) add an extra non-standard cup size “F” between their “DDD” and “G” cups. “F” cups do exist in other American brands, but in U.S. sizing, “F”- if used- should take the place of “DDD”, not come after it. Confused yet? 😬 It’s not your fault, and you’re not alone.
  • In many instances, when these stores carry any outlier size, they may only offer that size in one bra style. For example, Kohl’s had one 32B bra in stock (which also happened to be the only 32 band in-store.) Grail has 27 size 32B bra styles in stock today, which includes underwired, wire-free, t-shirt bra, unlined, sports, and nursing bra options. Target offered 2 bras in a size 46DD. Grail stocks 43 styles right this minute, not including multiple colors.
  • As always, size and “fit” are not synonymous, and your best bra options cannot be determined by a label alone. That’s why our fitting team is here!

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