“Fashion” versus “Core”

“Fashion” versus “Core”

I’m turning my attention back to this blog after wrapping up a flurry of pre-orders for Autumn/Winter 2025. It feels like the year has barely begun, and yet we’re making decisions about new inventory almost up to the winter holidays. No small feat, in this...
Bra Terminology: Bralettes

Bra Terminology: Bralettes

A common theme in these posts is that nothing is particularly consistent when it comes to bras, not even the words we use to describe them. A particular term can have a literal definition that is rather broad, while bra wearers might use it to mean something much more...
Bra Laundering & Care

Bra Laundering & Care

A quality bra can be a bit of an investment, so it’s natural to want to get as much wear as possible out of your new purchase. There are many factors that affect the lifespan of your bra, not all of which you can control. However, laundering and care is a huge...
Bra Terminology: Padded Bras

Bra Terminology: Padded Bras

There are a lot of terms used to describe different bra styles and their characteristics. Unfortunately, as you may have noticed, almost nothing is consistent when it comes to bras. That includes the words folks use when talking about them. So much of the vocabulary...
Neutral Skin Tone Colors

Neutral Skin Tone Colors

I didn’t realize until well into adulthood that most wearers prefer for their bras and panties to match their skin tone. What can I say? I’m a card-carrying goth and have always preferred black or dark colors despite being pretty pale in the skin...