As I sat down to write a post about this often-repeated canard that states “8 out of 10 women are wearing the wrong bra size,” I discovered instead that a couple of New York Times journalists already took an in-depth look at the topic back in 2019. It’s honestly a really good read, so rather than retreading the same ground, I’ll link the article here and encourage you all to check it out.
The takeaway is this: although many women are indeed wearing bras that do not fit their bodies well, the emphasis on “Wrong Size” is misleading at best and possibly even actively counterproductive. Bra sizing is inherently inconsistent, and “fit” includes more variables than just size anyway. Label sizes should always be taken with a grain of salt. If you want a bra that works for your body, it’s more important to understand the characteristics of a proper fit and be able to identify when a bra is or isn’t a good match.