Throughout the Covid lockdown of 2020 and the work-from-home era that followed, I regularly saw individuals remark on social media, jokingly or in earnest, about the relief they felt from the obligation to wear a bra. More recently, I periodically encounter individuals in our Instagram comments and DMs proclaiming their allegiance to a bra-free existence and seemingly angling for a debate over their choice to ditch their undergarments.

Despite the nature of our business, the Grail team sincerely believes that bra-wearing is a personal choice that should not be imposed on any person who happens to be in possession of a pair of breasts. We will never, ever condescend to anyone for foregoing bras, and we will not try to persuade you that there’s something wrong with that decision. There isn’t.

People choose to wear bras for many reasons. Most often, it’s a matter of physical comfort. (And yes, a well-fitting bra should be comfortable.) If you’re more comfortable going braless, stick with what works for you. 🙂 Sometimes it’s about self-image, perceived societal expectations, or other psychological factors. That’s fine, too! Just like the rest of our clothing choices, bra preferences tend to be part practical and part aesthetic. I would only suggest that both Team Yay, Bras! and Team Free the Nipple respect the other camp’s right to make their own personal determination. We all have different bodies, different amounts of breast weight and volume, different sensory tolerances, different insecurities, and different socio-cultural backgrounds. There’s no objective right or wrong on this subject, (disregarding myths about saggy boobs and all the gross adjacent implications.)

I will note, though, that there’s a HUGE array of chest gear out there. Bra or No Bra isn’t entirely a binary question, if you’re taking a broader definition of boob-wear. For the individual who would like a bit of bust support without all the traditional underwire and frills, there’s a world of options between conventional bras and going bare. Hit us up anytime for examples and advice.