Bra Problem #12: Trouble with Shapes

Bra Problem #12: Trouble with Shapes

Bra Problem #12: “I have a list: 1. Bat wings, 2. Four boobs, 3. Pancake boobs, 4. Underwire trying to stab through my heart, 5. Boobs trying to strangle me.” Peeves 1 through 3 are all sort of variations on a shape theme, so let me dig into that a bit. If...
The Grail Brand Footprint

The Grail Brand Footprint

What happens when none of the options on the U.S. market are able to meet your niche bra needs? It’s time to look at international lingerie! There is literally a whole world of bras out there. Although American undergarments are diversifying, parts of Europe...
What is “Support”?

What is “Support”?

It became a running joke among the Grail fitting team for a while that every client asked for a bra that would provide “support”… and that those clients often used the term to refer to all sorts of different things. The word itself was almost...
Bra Problem #11: More Underwire Woes

Bra Problem #11: More Underwire Woes

Bra Problem #11: “WIRES. I need them, but the poking under the arms drives me nuts. And straps that won’t stay or that curl all up and won’t lay flat. I have bras that were not cheap with straps that curl!” We’ve talked about a few potential sources...