Bra Terminology: “T-Shirt Bras”

Bra Terminology: “T-Shirt Bras”

The world of bras can feel like an inconsistent mess at times, and that unfortunately extends to some of the vocabulary we use to describe them. You may have seen particular bra styles labeled at “T-shirt bras”, but what exactly does that mean? A...
Let’s Talk About Supply Chains

Let’s Talk About Supply Chains

Ah, supply chains: the unsexy topic that is currently keeping a lot of business owners up at night. Previously, we talked about the full scope of international brands that Grail sources products from. Updated for 2025, that map of where our brands are based looks like...
“Fashion” versus “Core”

“Fashion” versus “Core”

I’m turning my attention back to this blog after wrapping up a flurry of pre-orders for Autumn/Winter 2025. It feels like the year has barely begun, and yet we’re making decisions about new inventory almost up to the winter holidays. No small feat, in this...
Bra Terminology: Bralettes

Bra Terminology: Bralettes

A common theme in these posts is that nothing is particularly consistent when it comes to bras, not even the words we use to describe them. A particular term can have a literal definition that is rather broad, while bra wearers might use it to mean something much more...